search

Events

Event - Presentation

MIM - Market Intelligence Meeting - by Triton Digital

12 March 2024 - 13 March 2024

Madrid, Spain

Event - Presentation

Information session on audience measurement - by egta Overview Presentation

26 January 2023

ONLINE ZOOM MEETING

Event - Presentation

CEOs and Top Executives’ Summit - by Nielsen

9 June 2022 - 10 June 2022

Brussels, Belgium

Event

Trends in audience figures & ad investments after the first wave of the COVID crisis with Nielsen

Tv & Radio

9 September 2020

ONLINE ZOOM MEETING

Event - Presentation

Trends in audience figures & ad investments after the first wave of the COVID crisis with Nielsen - by Nielsen

9 September 2020

ONLINE ZOOM MEETING

Event

Effects of COVID-19 crisis on media consumption with Nielsen

Tv & Radio

16 April 2020

ONLINE ZOOM MEETING

Event - Presentation

Effects of COVID-19 crisis on media consumption with Nielsen - by Nielsen

16 April 2020

ONLINE ZOOM MEETING

Event - Presentation

CEO & Top Executives Summit AGM 45 - by Nielsen

6 June 2019 - 7 June 2019

Prague, Czech Republic

Event - Presentation

CEO & Top Execs' Summit 2018 Madrid - by egta

17 May 2018 - 18 May 2018

Madrid, Spain

Event - Presentation

Market Intelligence Meeting 2018 - by egta

1 February 2018

Vienna, Austria

Event - Presentation

Market Intelligence Meeting 2018 - by Triton Digital

1 February 2018

Vienna, Austria

Event - Presentation

Market Intelligence Meeting 2018 - by EMG, Mediascope

1 February 2018

Vienna, Austria

Event - Presentation

Market Intelligence Meeting 2018 - by RAJAR

1 February 2018

Vienna, Austria

Event - Presentation

CEO & Top Execs' Summit - Stockholm - by Nielsen Audio

8 June 2017 - 9 June 2017

Stockholm, Sweden

Event - Presentation

Market Intelligence Meeting - by Rai Pubblicità

2 February 2017

Rome

Event - Presentation

Market Intelligence Meeting - by Ipsos

2 February 2017

Rome

Event - Presentation

Market Intelligence Meeting - by Bauer Media Norway

2 February 2017

Rome

egta position on the European Media Freedom Act (EMFA)

egta publishes its position on the European Media Freedom Act (EMFA), accessible here.

Our paper focusses on audience measurement, state advertising and the European Board for Media Services.

Category: EU News

Date: 6 March 2023

egta insight: radio audience measurement

This report offers an overview of the methodologies used to measure radio across Europe and is an update of the 2015 edition of this publication. egta’s objective is to give readers a better understanding of the range of techniques and technologies in use, offer insights into the effects of introducing electronic measurement, and outline the key discussions on possible radio audience measurement development scenarios.

Download full insight here: http://bit.ly/2018_egta_insight_ram_edition_2_flip

Category: egta insights

Date: 1 February 2018

egta insight No6: Online Audio Hybrid Audience Measurement

This report sets out the changing landscape of online audio and explores the new audience measurement techniques that are being applied to the medium. Sample-based and census-level measurement methodologies are being deployed to measure online audio listening, in some cases in combination to provide a holistic view of the audience across analogue and digital channels. So-called hybrid methodologies, which link sample and census data together, are in their infancy, with the first such project launched in Germany in late 2015. This report also highlights developments in France and the US, featuring interviews with a number of leading experts in the field.

Category: egta insights

Date: 29 January 2016

egta insight: Radio Audience Measurement in Europe

This report offers an overview of the methodologies used to measure radio across Europe. egta’s objective is to give readers a better understanding of the range of techniques and technologies in use, and insights into the effects of introducing electronic measurement. Radio Audience Measurement is carried out either by declarative means (day-after recall (DAR) or diaries) or through the use of electronic (passive) technology. The current state of play in Europe can be found in Figure 01. This report also contains an analysis of the benefits and limitations of each methodology. The document includes a more in-depth look at several markets that have introduced or that have run trials of electronic measurement. The US uses the Nielsen trademarked Personal People Meter (PPM) for radio in a number of the country’s largest designated market areas (DMAs), with diaries for the remaining DMAs. Electronic measurement has been introduced for the radio advertising currency in a number of European countries, including Switzerland, Denmark, Norway and Sweden, and tests have been carried out in several other markets. Representatives from the Netherlands, Sweden and Italy – all countries that have recently introduced or trialled new methodologies – provided interviews for this document, which also draws on multiple reports, forecasts and estimates, data from egta members and a telephone survey of audience measurement institutes in order to compile the necessary data.

Category: egta insights

Date: 1 May 2015

egtabite 65: Sky Radio Group’s innovative listening statistics app

In today’s competitive media environment it is more important than ever to be closely in contact with clients and create as many touchpoints with them as possible. In this spirit Sky Radio Group, Netherlands (SRG) developed an easily accessible tool - SRG update app, which serves not only for marketing and sales purposes but also as a promotional tool for Sky Radio Group’s portfolio of media. The app is aimed at clients – agencies and advertisers - by delivering directly to their hands, up-to-date listening figures, alongside rate card information for the popular stations Sky Radio and Radio Veronica, classical music station Classic FM, innovative online audio platform MYradio and the group’s online display advertising.

Category: egtabites

Date: 19 September 2014

egtabite 52: Triton Digital’s Webcast Metrics®: levelling the playing field between digital audio and traditional radio

The radio industry, especially in the digital age, requires established and reliable metrics to support the planning, buying and selling of inventory. At egta’s recent Radio Advertising Innovations Meeting, Triton Digital showcased Webcast Metrics, the industry standard for online audio audience measurement. Webcast Metrics provides buyers with credible third-party metrics using an industry standard that is relied upon by advertising agencies, sales houses and buyers of all sizes. The comparable data provided by Webcast Metrics facilitates both digital and terrestrial media buying, contributing to the growth of the online audio marketplace and helping marketers better understand the changing audio landscape and radio’s strong position within it.

Category: egtabites

Date: 11 April 2014